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Japanese clothing retailer, Uniqlo and its agency, local Tokyo shop IMG SRC, picked up the Grande Innova Lotus for Uniqlo’s “Lucky Switch” campaign, which embeds a branded widget on blogs and websites, converting every image on any site into Uniqlo lucky tickets as soon as the user flips the virtual switch. Watched and be awed.
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Client: Coverpage Ads
Product/Service: Product Intro Video/Magazine Cover Advertising
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I never read Confessions Of An Advertising Man by David Ogilvy. It was this lesser known sibling book that got me excited about advertising. It’s engaging, funny and features some brilliant work of Ogilvy’s. Funny thing was that I found it lying around the agency I was then working in and decided to safekeep it in my bedroom. Years later, as it laid on my desk as reference, someone pinched it without me realising it until months later. I suspect it was during an office Christmas party where I mooned everyone. Karma does happen.
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