Client: Orchard Credit Pte Ltd
Product/Service: OC Brochure/Commercial Property Development
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Posts tagged as:
commercial
Four millions views on YouTube and counting, this TVC is just hilarious. My favourite part is the balloon scratching. I love everything about it — the straight-laced acting (btw, those kids deserve an Oscar), the music (Don’t Stop The Rock by Freestyle) and of course, the eyebrow twitching (of which, together with millions, I tried it with the music).
So how does this sell Cadbury chocolates? Who cares.
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The video of this commercial cannot be found
Wtf!
I don’t get it. I doubt anyone does. In fact, I suspect this latest mocca.com tvc series was intentionally done to baffle viewers. So as to pique people’s curiousity, to create a buzz of wonderment, and to get many people as possible to talk about…
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I like this the first time I saw it. It was engaging, funny and brought a tear to my eye (no, I wasn’t sobbing, just welled up a little). So, it was disheartening to learn later than Yasmin Ahmad, the director, admitted to ripping a large chunk from Good Will Hunting, right down to the fart jokes. It did take the shine away a little. But nevertheless, upon consideration, it was quite brave of MCYS (the client) and Ahmad to use a funeral setting as a public announcement ad for marriage.
Some people hated it but quite a big number resonated with it. Some say the acting was bad. I suspect these critics could be closet actors. Whatever it is, I must congratulate MCYS on cross-platforming the TVC very well — onto facebook, a “beatifully imperfect” couple contest, and into print.
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This TVC series is arguably the best cod liver oil ad ever. The funny faces, the overacting, and the spastic thumbs-up dancing definitely appeal to kids. Parents of sickly kids all over Singapore are grateful to have an ad advocating the joy and benefits of taking a hard-to-swollow health supplement. In fact, only a few days ago I resorted to the thumbs-up dance to coax my six year-old to not only take her cod liver oil but her anti-depressants as well. Two thumbs up!!
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