What if our economic growth isn’t as positive as you think? If we don’t quickly create a new economy that isn’t based on constant expansion, are we’re going to run out of planet?
Eight men control half the world’s wealth. And that’s the official figures. They may control more.
So is capitalism working?
You tell me.
Hackers rejoice. Mr Robot becomes an even bigger hit. And Burger King wins the Grand Prix.
Burger King’s “Google Home of the Whopper” campaign took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but Burger King went on to release tweaked versions of the ad that would trigger the device once again.
Read more AdvertisingAge.
Youngsters, hipsters and teenagers are most likely to visit YouTube every day, but how do they compare with the older fogies?
Read more here at AdWeek.
Things are looking bleak for traditional media. Programmatic Advertising is fast yielding greater results and accuracy.
The latest results from over 200 agencies adopting this new media of data-rich digital campaigns are increasingly turning legacy media companies into dodo birds.
Two weeks ago PewDiePie, the world’s most popular YouTuber, announced he was quitting the service. Four days later Casey Neistat, one of the fastest rising stars over the last two years, said he was ending his daily vlog.
Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now.
Just a few years ago, there was just one kind of ad agency. Now, you have digital agencies, programmatic agencies, “experiential” agencies, “content” agencies, “interactive” agencies, PR ad agencies, marketing ad agencies, publisher ad agencies, The New York Times, even Matthew McConaughey.
Read more about it at Digiday.com
Back in 2012, Facebook was struggling to transition into a company with a strong mobile presence. Those days are long gone. Read more at Fast Company.
People in other industries don’t provide their would-be clients with “spec work” for free. That would be asinine. So, why do advertising agencies continue to do it?
Read more at AdWeek here.
Of all the new premieres, The Muppets, Scream Queens and Quantico were the shows that resonated most on Twitter and Facebook. All three pulled in between 200,000 and 300,000 social engagers within three days of their respective premieres, according to data provided to Adweek by data science firm 4C.
Read more at AdWeek here.
At CES, Roku announced new partnerships that will cram its platform inside more televisions. Built-in is the new box. Read more here.